Ask The Prez entry 004
|I have a few questions: Shecter has a big lineup that seems to be split stylistically. Contemporary metal stuff get most of the attention. The vintage lineup are excellent but get little attention from retailers and media. Are they intended to be a niche line or do you plan to push them more? I ask because, like you, I love my Corsair Bigsby! I find Schecter fretwork to be among the best in the industry. How do you get well-polished and individually rounded frets on low-cost guitars? Is the work done at factories or when the guitars are set up in the USA? Does Schecter use weight relief or chambering? Higher-end models to be both very resonant given their light weight
I almost tossed this one due to the misspelling of our name, BUT I chalked it up to a poorly made keyboard, or some late night drinking! I am happy to hear you noticed those guitars. And yes they are all but shunned!! DAMN THE MEDIA!!! Seriously, we do advertise thee guitars quite a bit in Premier Guitar, with our new 'More Tan Metal' campaign. If you look at an earlier question regarding my personal guitars, I gravitate to those a lot. Hell, I still have Hellcats and the original version of the Banshee! Regarding our set-up, I feel these are simply the BEST in the industry. It has always been the cornerstone of our Diamond Series guitars. We have done our best to not stray from this, even on our affordable models like the Omens. I still remember being a kid and buying an SG and having to work another 2 months to replace the pickups, tuners, bridge, etc. It has always been our goal to provide a PRO instrument at a price that most can afford. We have used the same factory in South Korea since 1997, so they are very aware of the demands we place on them. I was known as the 'White Devil’ for quite a while due to how particular we were regarding our instruments quality. We get a really GOOD guitar from our factory and work hard to make it a GREAT guitar when it leaves here. We do some semi-hollow stuff, but haven't really done any ‘chambering’; the sustain and acoustic qualities come from design and upscale parts like the Tone Pros bridge, Ernie Ball Strings, and Graph-Tech nuts.
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