SCHECTER GUITARS PARTNERS WITH TAKE ME HOME PET RESCUE
What you see is the most recent print campaign for our Apocalypse Series guitars, a bit different from the normal run of the mill guitar ad, but we intended that.
For nearly a decade we here at Schecter have been working with the Take Me Home foundation, a local Los Angeles rescue, and thought there has to be a creative and clever way to bring focus and attention to dogs in dire situations that need homes.
So we figured, why not feature adoptable pets in one of our campaigns with the hopes of reaching a bigger audience that could possibly help?
"Schecter Guitars had the brilliant idea of intertwining the worlds of Rock and Rescue," says Take Me Home founder Haze Lynn. "They have helped us (over the years) to raise thousands of dollars to fund medical assistance for animals in desperate need. Janice and Hendrix, which were ironically their given names, have been in an animal shelter for over a year. Vice President of Schecter Guitars, Marc LaCorte, was determined to give this bonded senior pair national exposure to help them find their forever family. Take Me Home Rescue is overwhelmed by their continued support."