Thursday launched the long weekend off with Chris Poland demonstrating why he is a Schecter artist with an outstanding clinic in which he involved other live musicians to the appearance outside of just playing to a backing track. The day continued with a clinic and signing from King X’s own dUg Pinnick along with a steady flow of foot traffic of those that were able to make the first day.
As Fridays activities kicked off the atmosphere surrounding the convention center went from excitement to madness. As if hordes of zombies had collected together and came looking for brains, the music industry professional’s who came looking to wheel and deal induced the same kind of commotion. Now you would think that here at Schecter we would be into helping to prevent the zombie apocalypse, but you would be wrong. As TJ and Thrasher from Escape the Fate took the stage to give a 30-minute clinic, more carnage ensued due to the dive bombs, appropriately placed arpeggios and just overall shredding.
Following the clinic came a signing that wont be soon forgotten by all those who witnessed it with Al Jourgenson and Sin Quirin of Ministry along with Tommy Victor of Prong and Keith Merrow from Conquering Dystopia. If you have to ask what made it so memorable, well, lets just say its was burned into our cognitive thoughts forever. The day continued with droves of personal coming into the Schecter booth to see the new Banshee Elite Guitars, Black Ops C-1 Guitar and along with the Chris Garza PT-7 to name just a few. With clinics from Nikki Stringfield and Brad Jurjens thru midday along with a solo clinic with Sin Quirin, Friday was going to be a hard day to beat.
Now what happens when you take all the band members from In This Moment, add Thrasher and TJ from Escape the Fate and throw in Jake and Jinxx from Black Veil Brides? Chaos and droves of fans is what happens. Along with an additional clinic from the Escape the Fate guys and a second clinic from Sin Quirin, the day was shaping to be just as epic as the day prior. Schecter artist Rob Scallon was able to swing by and conduct a clinic utilizing his Schecter 9-string that was just mind blowing and solidified his abilities and proved he is a force to be reckoned with. As the day progressed the amount of foot traffic progressed. Some came for the new instruments, some for the artists, some looking to score a deal and many coming to grab tickets for the coveted Schecter After Party at The Grove.
Day turning to night and sober turning to fuddled, the Schecter After Party kicked off with Coldcock Whiskey and Monster Energy supplying the good times.
With all tickets gone and the crazies expected, the Schecter crew hunkered down for what was to be a monstrous party with Escape The Fate taking the stage first and melting faces. As the taco meat, Monster and Coldcock continued to help fuel the debauchery, the now over capacity crowd turned their attention towards Chris Howorth and the rest of the In This Moment crew. Though the scene at the event was engulfed in metal and black leather, the generosity of all those present were able to raise over $4000 dollars for the charity group Take Me Home along with someone adopting a puppy that very night.
Here at Schecter we would like to thank every single soul that was able to come through our little area within the Anaheim Convention Center and look forward to stepping it up and making next year bigger and better.