Schecter Guitar Research, Inc. (“Schecter”) cares about your personal information and how it is used and shared. This Online Privacy Policy discloses how we collect, use and share information gathered about you on our website. We hope it will help increase your confidence in our site and enhance your experience. We also encourage you to read our website Terms of Use.

The guidelines contained herein apply only to www.Schecterguitars.com, (the “Website”) which is operated by Schecter. Other websites that are linked to/from the Website may have different policies; therefore, please review the privacy policy notices on those websites for details.

Information You Provide
While Schecter does not generally require that you provide personally identifiable information in order to access and use the Website, in order to participate in some activities or take advantage of certain services, it will be necessary for you to provide this information. If you choose not to provide this information, you may not be able to participate in certain activities or services.

Any personal information or other content that you voluntarily disclose online (on discussion boards, in messages and chat areas, etc.) becomes viewable by the general public and can be collected and used by others.

Information Collected from You with Technology
Using certain technology, Schecter collects information about you in a manner that may not be obvious to you that it is being collected. That information may include your IP address, your domain server, your type of computer, your type of web browser, and statistical information regarding the pages that you visit. Schecter uses information collected through technology to make our Website more interesting and useful to you. For example, statistical information can help us track which areas of a site are more popular, so that we can better customize content to the interests of our visitors. Your computer provides this information automatically unless you have activated blocking technology available in some browsers.

Schecter, or third parties on its behalf, may collect anonymous information from visitors to the Website through use of electronic web page images called “Web Beacons.” This anonymous information is sometimes known as “clickstream data.” No personal information is collected through use of Web Beacons on the Website.

In certain circumstances, Schecter may ask you to provide “personal information” about yourself. Personal information may consist of individually identifiable information such as your e-mail address, name, mailing address, telephone number, social security number, credit card number which is associated with individually identifiable information. The collection of such personal information may be required to enable you to participate in contests, chatrooms, bulletin boards, to fill out a registration, or to order products and services using the Website.

If you provide Schecter with personal information, you shall have the right, on reasonable prior notice, to inspect, change, amend, or delete such information. Instructions on how to update personal information will be given at the point of data collection.

Use of Collected Information
If you submit personally identifiable information through the Website, Schecter may use your personal information to operate, maintain, and provide to you the general and personalized features and functionality of the Website.

Schecter may use your email address without further consent for non-marketing or administrative purposes (such as notifying you of Website changes or for customer service purposes). Schecter may also use personal information collected to notify you if you have won a contest and to send you e-mail updates and newsletters. You may opt-out of any email updates, newsletters and contests at the place where your information is collected or by email request. Also, with each email communication you receive from Schecter, you will be given the opportunity to opt-out of future communications.

Schecter may use both your personally identifiable information and certain non-personally-identifiable information (such as anonymous user usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the Website and to create new features, promotions, functionality, and services by storing, tracking, analyzing, and processing user preferences and trends, as well as user activity and communications.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies through your browser. If you turn cookies off, you may not have access to some Website features that make your Web experience more efficient, and some services may not function properly.

Sharing of Collected Information
Schecter is not in the business of selling your information. Unless it is for the purposes you have requested or originally agreed, Schecter will not share your personal information with any other parties, except (i) with your consent; (ii) as may be required by law or court order; (iii) to persons or companies with whom Schecter contracts in connection with the operation or administration of the Website; or (iv) under exigent circumstances to protect the personal safety or property of our users, the public, or ourselves.

Further, and only with your consent, Schecter may share your personal information with certain third parties who may want to contact you about products, services, or other offerings that may be of interest to you. Schecter will seek to obtain your consent at the place where the information is collected either by an opt-out or opt-in method, or by other means such as an email request. If you consent to receiving communications from such third-parties, you will need to communicate with them directly if you later decide to opt-out of future communications.

Schecter may also collect, aggregate, and maintain certain anonymous information about the visitors to the Website. Schecter may share such aggregate information about our visitors with advertisers, business partners, sponsors, and other third parties.

Information Regarding Minors
For the safety of minors, we request that children under the age of 18 not fill out any personal information on the Website without first receiving the approval of a parent or guardian.

Changes to This Online Privacy Policy
As Schecter’s business adjusts to customer needs and requests, and Internet laws change, this Online Privacy Policy may be amended as necessary. Use of the information that Schecter gathers now is subject to the Online Privacy Policy in effect at time of use. Schecter reserves the right, at any time and without notice, to add to, change, update or modify this Online Privacy Policy simply by posting such change, update or modification on the Website. Any such change, update or modification will be effective immediately upon posting on the Website. You should review the Website frequently to see the most recent version of this Online Privacy Policy.

Questions
If you need further assistance, please send an e-mail message with your questions or comments to tech@schecterguitars.com.